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📌 GoDaddy is using Ethereum’s name service to provide users with the ability to merge domain names with ENS names.

In its official blog, ENS emphasized the significance of the collaboration between the two platforms, noting that it demonstrates the power of Web3. Ethereum

– In its official blog, ENS emphasized the significance of the collaboration between the two platforms, noting that it demonstrates the power of Web3.

As the world’s largest domain registrar, GoDaddy is constantly looking for innovative ways to improve its services. Today, that means bringing Web3 capabilities to millions of customers, and we are excited to be a part of that process.” This is stated in a blog post.

To simplify the user experience, GoDaddy has added a new section to its domain management interface known as Crypto Wallet. This section allows users to easily associate an existing Ethereum address with a domain name.

In the long run, this will allow GoDaddy customers to seamlessly integrate with hundreds of applications in the web3 ecosystem. With no additional cost or technical knowledge, it will be a simple and straightforward process for the average customer.

Once configured, the ethereum address will be able to replace the domain name in a number of web3 applications. These include wallets, proprietary token marketplaces, blockchain researchers, etc.

It is worth noting that the Ethereum name service has always complemented the existing internet infrastructure. However, importing DNS names into ENS has historically required transactions.

On Jan. 29, ENS launched the DNSSEC feature without gas by approving EP5.1 in the ENS DAO. This feature allows DNA domains to be used in ENS without transaction fees, and it’s worth noting that GoDaddy is the first registrar to integrate this new feature.

Gasless DNSSEC will also allow GoDaddy users to easily associate Ethereum addresses with DNS domain names, allowing for seamless integration with all applications that effectively support ENS.

ENS also noted that integration with existing infrastructure is necessary for its platform to succeed, and the partnership between the two platforms should be a step in that direction.

v “This partnership between GoDaddy and ENS is an important milestone in the domain name industry and we are excited to continue moving forward.” The blog adds.

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