Compass Investments

– The annual Super Bowl LVIII will take place in the United States on Sunday, February 11, and the crypto community is intrigued by rumors that cryptocurrencies will not be advertised this year, as they were in 2023.

However, an executive at cryptocurrency exchange Kraken believes that a U.S.-focused event is not in line with global plans.

On Feb. 1, Cointelegraph reported that David regretted taking part in the FTX promotion.

“And like a fool, I did,” David stated.

In a recent Fox Business report, Mayur Gupta, chief marketing officer of Kraken, emphasized that cryptocurrency advertising is shifting from intrusive advertising to educating the public about the future potential of cryptocurrencies.

While the past wave of cryptocurrency marketing was about hype and FOMO (fear of missing out), the current wave should be based on education and awareness about the nature and true value of cryptocurrencies as a movement for financial freedom and inclusivity.”

Mr. Gupta also noted that the Super Bowl is primarily aimed at an American audience.

He expects the next big wave of cryptocurrency users to come from all over the world, so exchanges prefer events with a more global appeal.

‘The Super Bowl is a US-centric event and the next wave of cryptocurrency users will come from all over the world, not just the US,’ he said.” he said.

Meanwhile, Reuters recently reported that the U.S. federal government is working to increase the global audience for this year’s Super Bowl.

The game will be broadcast in 190 countries, and the U.S. State Department is reportedly helping to organize parties in 30 foreign countries.

According to Nielsen, the Super Bowl has attracted more than 100 million viewers annually since 2010.

After the U.S. Securities and Exchange Commission (SEC) approved 11 bitcoin exchange-traded funds on Jan. 10, there was speculation that some asset managers would consider advertising to Super Bowl viewers.

Another recently endorsed candidate, asset manager VanEck, recently shared on Site X that the lack of cryptocurrency advertising at this year’s Super Bowl would be a plus.

According to Paul Hardart, a clinical professor of marketing at New York University’s Stern School of Business, “fun, humor and entertainment” will likely be the advertising themes at Super Bowl LVIII, with a “notable focus” on artificial intelligence and cryptocurrency companies. shifted.”