Compass Investments

– 1inch, a decentralized financial platform (DeFi), is partnering with Bruce Lee’s family to promote the adoption of DeFi through the “Take Cryptocurrency Seriously” campaign.

The goal of the collaboration is to highlight the shared value of 1inch’s technology and Lee’s philosophy through Bruce Lee’s legacy to achieve wider adoption of DeFi.

Sergey Kuntz, co-founder of 1inch, told Cointelegraph that the partnership has been in development for “almost three years” and serves “to promote mass adoption and as a tribute to Bruce Lee’s family.

Kuntz added that 1inch will “continue to work with the Bruce Lee brand, suggesting that this may be just the beginning of Lee’s influence on Web3.

In a highly anticipated new partnership, 1inch and Bruce Lee’s family company will launch an ad campaign with the slogan “Take Cryptocurrency SeriouslyLee.

The campaign aims to change attitudes toward cryptocurrencies by linking them to Lee’s legacy of efficiency and precision, rather than viewing them as purely speculative.

According to a press release obtained by Cointelegraph, the campaign’s goal is to “communicate to the general public that cryptocurrencies represent the financial system of the future.

After launching the partnership with a video and announcing various events in the “coming months, Koontz spoke to Cointelegraph about his views on DeFi regulation. He said:

It’s important to set standards for DeFi regulation for clarity: by implementing methods such as AML screening and compliance checks, we can improve the environment and make it more regulator-friendly.

Kuntz added that DeFi and Web3 “need to be regulated, but not in the same way as traditional finance and other industries.

Web3 spans multiple sectors, including finance, gambling and gambling, and needs a regulatory approach that fits its unique technology. It’s important that regulators and creators work together to develop balanced solutions that protect users and encourage innovation, rather than imposing restrictive measures that hinder development.

The team originally chose the name 1inch for the 2019 hackathon,

[…] along the lines of Bruce Lee’s one-inch punch. This alignment between Bruce Lee’s efficiency and accuracy was the perfect opportunity to formalize this connection, as DeFi had reached a stage where mainstream understanding and trust was critical.