Compass Investments An Indian film company has come under fire from critics

📌 An Indian film company has come under fire from critics for releasing an AI-edited film without getting the director’s permission.

Eros International will release an AI-modified version of its 2013 Tamil-language film Raanjhanaa with a new ending. The company claims that it is better adapted to the cultural sensibilities of the Tamil audience. . Ai

– Eros International will release an AI-modified version of its 2013 Tamil-language film Raanjhanaa with a new ending. The company claims that it is better adapted to the cultural sensibilities of the Tamil audience.

The director of the original film, Anand L. Rai, is strongly opposed to the release, saying it violates artistic unity and sets a disturbing precedent of using artificial intelligence in movies without the consent of the filmmakers.

critics see the project as a publicity stunt, pointing out the current limitations of AI video creation, while Eros plans to test its library of 4,000 films for similar AI-assisted alterations.

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Indian production company Eros International is releasing a version of its 2013 film Raanjhanaa with an ending created by artificial intelligence without the director’s input or approval.

The release of the new version of Raanjhanaa, scheduled for August 1, will be in Tamil, not Hindi, and will include an ending that Eros says is more sensitive to Tamil audiences.

In an interview with Decrypt, Eros CEO Pradeep Dwivedi emphasized that only a small part of the film has been changed and the original version will remain available. b> less than 5% of the total running time of the movie, limited to the final act of the narrative.

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The re-release of the movie with an ending generated by artificial intelligence has been strongly opposed by director Anand L. Rai, who said in an interview that it sets a deeply disturbing precedent for the film industry.

Rai’s production company Colour Yellow is currently in the middle of a dispute with Eros over the re-release. The director claims that although Eros owns the exclusive rights to Raanjhanaa, the new version ignores the fundamental principles of creative intent and artistic consent.

The release taps into the ongoing controversy surrounding the role of artificial intelligence in the film industry, which began at least as early as the SAG-AFTRA 2023 strike that paralyzed Hollywood for months.

According to Dwivedi, Eros did not use artificial intelligence to create scenes on its own or without supervision.